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Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Download free pdf format ebooks Content Strategy for the Web 9780321808301 in English by Kristina Halvorson, Melissa Rach

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Content strategy for the web : Rik Runge
Content Strategy for the Web Even though I am not a copy writer or on a editorial team (yet), I believe a website's quality centers around content  Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… The Case for a Web Editor-in-Chief | Meet Content
As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It's critical for each person to know what  Content Strategy | HowTo.gov
Create a strategy that plans for the creation, publication, and governance of useful, usable content. Why Higher Ed Sucks at Content Strategy | .eduGuru
Creating any kind of good content strategy is going to require changing the way people work on your web site, and that is diametrically  Web Write 101 - Sue Davis' writing for the web and content strategy
Slides from my “10 content strategy visuals that changed the world” lightning talk at the London Content Strategy Meetup last month are  Content Strategy: no longer just the preserve of the web professional
Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. The impact of content  10 benefits of having a content strategy for your website
10 Benefits of having a content strategy for your website. Perhaps you have said or thought the following regarding web content: The designer will help me figure   Content Strategy for the Web Quotes By Kristina Halvorson
3 quotes from Content Strategy for the Web: 'Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - act The 8 Best Content Strategy Presentations of 2012 - Content Harmony
Our 8 favorite content strategy presentations and slide decks of one, where the web is embedded in everything from autos to appliances. Content Strategy Guide: 10 Elements of Content Strategy for the Web
Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content 

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